The lead is the first sentence or paragraph, written to provide a preview of the entire article.

http://epicentro.instructure.com/eportfolios/2129/Atorlip_5_Mg_Ec__Cipla__Cholesterol
http://mcook.instructure.com/eportfolios/37980/Tenormin_Zr_250_Kawasaki__Abbott__Blood_Pressure_

縺ゅ縺 メッセージ
Writing a gig or theatre review makes an excellent starting point.