You know that the headline can do so much and that it gains the space known as above the fold.

http://eou.instructure.com/eportfolios/1780/Diane_35_Side_Effects_Versus_Finasteride_5Mg__Bayer__Birth_Control
http://epicentro.instructure.com/eportfolios/2205/Tegretol_Jump_Test__Novartis__Pain_Management_

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Many suggested that it helped avoid political arguments or because they felt they were getting closer to the truth.